1. What do people who do blame the media for Trump argue that they did? Those people believed that the media gave Trump too much coverage, and that the media's tone certainly influenced the voters in the Republican contest.
2. What did Berelson and Lazarsfeld find in their study of media impact? They found little evidence that the media influenced whom the people voted for. They found that their choices were usually made because of the voter's partisan predisposition, socioeconomic standing, and familial influences.
3. What aspects of the election does the media tend to focus on? Primaries and caucuses because they have more impact on whom the voters will vote for than the general election itself. The preparation is a little more important than the election itself in influencing how the people will vote.
4. What does "priming" mean? It refers to the way the press can influence the standards by which the audience evaluate the candidate.
5. What does the article claim is the main thing the media did that impacted Trump's success? The coverage he received definitely helped his numbers as most were in "agenda-setting positions." He got more coverage than any of his other Republican rivals. One study finds that Trump got almost a billion dollars' worth of free media coverage.
6. What impacts did this (#5) have exactly? It signaled that Trump's candidacy was something serious, and the amount of time the media spend on issues such as trade and immigration means the audience will more likely consider these issues when choosing a candidate.
7. What evidence does this author use to refute the claims that Trump has benefited from the coverage? He points out that now about 70 percent of voters view him in a bad light, and he would lose to Clinton by 12 points if we were to have the election today. Media coverage does not necessarily bring positive attention.
8. When does the author claim that media coverage is most important to a candidate? Patterson claims that the best indicators of a successful invisible primary is where the media is most important/present.
9. How does the article characterize the media coverage of Trump during the primaries? Patterson also says that Trump receives more positive and neutral coverage than any other Republican primaries.
10. Why does the author claim that the "media is the effect, not the cause?" He says the media was just noting that there were more and more Republican primary voters becoming receptive of Trump. Instead of blindly following the news, journalists attempt to understand the trends that come with this election.
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